Universal has done quite a good job at promoting Mulholland Drive. For the first time since Dune, a studio has produced two separate styles of posters for a Lynch film. (As opposed to just a regular and then a "review" poster as in WIld At Heart and Straight Story.)

The second style of US one sheet features "Rita". As of yet I have not been able to discern a difference in demand/value between the single sided B (Rita) and A (Betty):

Both posters are currently available for $16.99 each for a limited time.

Also available are the double sided version of each poster, both of which are much more valuable than the single sided versions: