Universal has done quite a good job at promoting Mulholland Drive. For the first time since Dune, a studio has produced two separate styles of posters for a Lynch film. (As opposed to just a regular and then a "review" poster as in WIld At Heart and Straight Story.)

The first style of US one sheet features Naomi Watts as "Betty". Very nicely done with the Cannes logo for Best Director. As of yet I have not been able to discern a difference in demand/value between the single sided A (Betty) and B (Rita):

Both single sided posters are currently available for $16.99 each for a limited time.

Also available is the double sided version of both the A and the B style. They are much more rare and valuable than the single sided versions.